Etsy is an online marketplace geared towards creative buyers and sellers. It facilitates the sale for both physical and digital products giving the everyday entrepreneur the opportunity to grow a business. As a seller, I design my products based on my niche, upload those products, and then optimize each listing with keyword-rich titles and descriptions. When a customer completes a purchase, Etsy facilitates the transaction, and then automatically transfers the product to the customer. Next, the customer is able to access the product via a Canva Template link embedded in a PDF, and edit their product as much as their needs require.

01

Design 

Form and function play key roles in the pursuit of good design. My templates are made to be accessible for those who are seeking a seamless creative process. My designs are built on a basic foundation that allows the purchaser to edit as much or as little as they wish. I conduct ample research in my chosen niche and gear my product line towards what is trending at any given time.

03

Trend Management

Adapting to product trends and cycles is another keystone element of operating an Etsy shop. To rank on the first page and maintain that position, sellers must observe the current trends throughout the year and apply that practice continuously for better shop statistics. This can apply to any number of situations, whether it be seasonal or otherwise. It is critically important that a seller maintain a steady stream of “evergreen” products that will sell throughout the year.