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Building a Brand from Scratch
Date
2023
Project Type
Beenstock Card Company
What started as a small idea, designing a few playful greeting cards, quickly became a full-fledged business. I built the brand entirely from the ground up, from product design and packaging to marketing and distribution. Through consistency, creativity, and a lot of late nights, I grew the line into something tangible, selling both online and in-person at local markets, and eventually seeing my products on shelves in a brick-and-mortar shop.
Running this venture taught me the realities of entrepreneurship: how to balance creativity with logistics, connect directly with customers, and adapt to feedback in real time. More than anything, it reinforced the value of persistence and the joy of seeing an idea come to life through design, hard work, and community support.

























































